CTRL PB Pieces Protein Cookies -

Post No Joes was tasked with producing a small ad campaign to achieve multiple goals for functional foods brand, CTRL. The aim was to announce a new product, their Peanut Butter Pieces Protein Cookie, while also establishing the brand's voice and identity for purposes of brand awareness, as well as drive sales of their product in GNC stores across North America. The result was 3 comedic ad spots in a variety of lengths that propelled the brand's video creative to new heights and proved that the growing company could swing with the big brands on the video advertising front.