Xiao Qian Zi Ran: Branding Design for Healthy Living

In this project, the task was to develop the brand framework and visual identity for Xiao Qian Zi Ran, an edible lily bulbs brand that embodies a healthy and refined dietary lifestyle. The design process involved the use of traditional Chinese meticulous painting, incorporating lily elements to create an elegant and fresh visual style that aligns closely with the brand’s core values.

The goal of the project was to transform Xiao Qian Zi Ran into a gift-oriented brand. Therefore, the design focused on exploring the local characteristics of Lanzhou Lily, a renowned herbal food from Lanzhou, China. By returning to the herbal essence of the product and carefully considering market demands, the design successfully combined traditional and modern branding needs. The final brand and packaging design not only reflect the local cultural heritage but also possess broad market appeal.

In terms of innovation, the design bridges tradition and modernity by transforming cultural elements into a contemporary visual language. This approach enhances the brand’s competitiveness and visual impact.

Creatively, the design connects visuals with emotions, using meticulous painting and lily elements to convey a healthy, elegant lifestyle. This makes the brand memorable and distinct, achieving a strong alignment between visual appeal and brand effectiveness.