YANXI Consulting

Yanxi Consulting is a talent consultancy firm primarily engaged in career planning and recommendations for highly educated individuals. The brand name originates from a historical Chinese text from the
Western Han dynasty， "桃李不言•下自成蹊，" which signifles sincerity and integrity, naturally attracting
people to one's side.
The logo design draws inspiration from the imagery of people sitting around a campfire. The central light source is abstracted as a dot covered by a silhouetted figure, casting a long shadow. This design creates a sense of gathering in the logo, while the wilderness campfire can be interpreted as symbolizing wisdom, warmth, and hope. This aligns with the brand's core mission of gathering talent and bridging the gap between individuals and companies, providing a better platform for talent.