2024
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Category
Client's Name
Country / Region
A proud past is film created for the Ministry of Sport of Saudi Arabia celebrating the Saudi Founding Day. The core concept of the film is that today's Saudi athletes are honoring their ancestors, symbolized by the athletes of the past. To convey this, we have chosen to focus on four key sports, three of which embody Saudi heritage; Fencing, Crossbow and Horseback Riding. The treatment was intended to be visually stunning, with using playful and stylized lighting, high and low speed shots as well as wide cinematic shots. The film is accompanied by an emotional international orchestra that is also interweaved with oriental fusion to make it closer to the Saudi Arabian heritage. Having a diverse crew coming from all around the world has added an amazing value to the film, with each envisioning his/her role in a magical way.
Credits
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AbelsonTaylor
Category
Video - Branding
Country / Region
United States
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Northwell Health
Category
Video - TV Ad
Country / Region
United States
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Gravity Global
Category
Video - Motion Graphics
Country / Region
United Kingdom
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amc asia!
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Singapore