2024
Entrant Company
Category
Client's Name
Country / Region
What’s Week&?
Week& is where you discover plans for your weekend and a whole lot more. The name is a wordplay on the leisure time concept and pronounced sound of the word “weekend.” It literally translates to “week” “PLUS,” meaning it’s extra! With the word “end” literally embedded in the word "weekend," it’s no surprise the weekend often feels like a finish line in life. Week&, on the other hand, is a place to spark something new anytime your wish.
Week& is your go-to guide to making the most of your free time, me time, and we time.
It’s a place, publication, tool, resource, team, platform, and well where you turn inspiration into extracurricular action any day of the week.
Week& is how you turn your precious leisure time into essential time in your happy place.
Week& helps you add that special shine to your next trip, pet project, or night out and presents you with the opportunity to spice up your life. Week& sees your plans and raises you fun side trips and delightful diversions. Week& is that foot kick under the table urging you to take what’s familiar and branch out to try something new and you. The “psst” that pricks your ears and inspires you to pick your bliss.
"It’s harder to find pockets of joy when we’re all out there looking for it on our own. We believe if we share what we know and empower each other, we’ll find ours, too."
This is Week&. And your weekend is just the beginning…
By Hart’s bespoke brand birth and vision services on Week& included:
Original Naming & Domain Selection
Brand Identity + Positioning
Logo Design
Video
Art + Illustration
Product Design (UX/UI)
Social Content + Advertising
Writing + Editing
Qualitative Research
& more!
Credits
Entrant Company
NBCUniversal
Category
Video - Business to Business
Country / Region
United States
Entrant Company
Marketbridge
Category
Social Media - B2B
Country / Region
United States
Entrant Company
Studio Roosegaarde
Category
Website - Art & Design
Country / Region
Netherlands
Entrant Company
Di Chai, Ying Ying Sun, Yueming Lai
Category
Mobile App - Mobile App / Other___
Country / Region
United States