MUSE Gold

2024

Week&

Entrant Company

By Hart

Category

Corporate Identity - Style Guide

Client's Name

Hearst

Country / Region

United States

What’s Week&?

Week& is where you discover plans for your weekend and a whole lot more. The name is a wordplay on the leisure time concept and pronounced sound of the word “weekend.” It literally translates to “week” “PLUS,” meaning it’s extra! With the word “end” literally embedded in the word "weekend," it’s no surprise the weekend often feels like a finish line in life. Week&, on the other hand, is a place to spark something new anytime your wish.

Week& is your go-to guide to making the most of your free time, me time, and we time.
It’s a place, publication, tool, resource, team, platform, and well where you turn inspiration into extracurricular action any day of the week.

Week& is how you turn your precious leisure time into essential time in your happy place.

Week& helps you add that special shine to your next trip, pet project, or night out and presents you with the opportunity to spice up your life. Week& sees your plans and raises you fun side trips and delightful diversions. Week& is that foot kick under the table urging you to take what’s familiar and branch out to try something new and you. The “psst” that pricks your ears and inspires you to pick your bliss.

"It’s harder to find pockets of joy when we’re all out there looking for it on our own. We believe if we share what we know and empower each other, we’ll find ours, too."

This is Week&. And your weekend is just the beginning…

By Hart’s bespoke brand birth and vision services on Week& included:

Original Naming & Domain Selection
Brand Identity + Positioning
Logo Design
Video
Art + Illustration
Product Design (UX/UI)
Social Content + Advertising
Writing + Editing
Qualitative Research
& more!

Credits

Executive Creative Director
Sarah Hartley
Art Director + Brand Designer + Illustrator
Kristin Ingram
Copy & Positioning Strategy
Stephanie Moise
Copy & Positioning Strategy
Emily Swinehart
Product/App Designer
Mindy Johnson
Brand Name Consultant
Christian Swinehart
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