Puzzle Palace

For us, it’s all fun and games—and so much more.
It’s a way to connect with yourself. A mental check-in. A daily ritual. A me-time tradition. It’s a moment to pause. To escape the stressors of the day. A brain food snack to fuel you.
It’s how we stay sharp. Stay loose. Stay creative. Stay fresh. We keep reaching, thinking, trying, and learning—all while playing. It’s how we grow smarter while we stay forever young at heart.
It’s that incredible feeling of solving it—of tapping a honed skill, stumbling upon a hidden knack, or unlocking a personal best. Discovering clever and nimble new ways of cracking the code.
It’s a space you can go to exercise your mind and effortlessly invest in your bliss whenever you wish—a moveable feast for the synapses. Your keys to a curated kingdom of puzzles and games—from new to renowned. A place where everyone chooses their own adventure, and it’s always your turn.
Puzzle Palace—Your State of Play
Story & design studio By Hart was called upon for a rapid rebrand and all-new app vision for the games platform formerly known as Puzzles Palace.
From establishing ownable, repeatable graphic patterns for individual puzzle and game sub-branding to evolving the Puzzles brand name for stylistic and grammatical elegance (a must for an audience largely made up of proud linguaphiles and word nerds), Sarah Hartley’s creative dream team worked closely with client King Features to reimagine their legacy brand to keep modern players inspired and engaged. Services included crafting new brand positioning, viz id, and product design system foundation (as well as evolving a new player-created logo concept).