MUSE Gold

2024

LONGSHINE

Entrant Company

LEHUA (Shanghai) Brand Management Co., LTD

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

In the era of "dual carbon", the global energy landscape is undergoing historic changes. In order to adapt to market changes, enhance brand value, and continuously enhance competitiveness, the Longshine brand has been revitalized and upgraded. With a more dynamic, passionate, and concise image and a future Say Hi, we are working together with partners to make great strides on the energy path.

In terms of brand color, the logo inherits the most recognizable black, green, and red colors of Longshine, and is upgraded to technology black, vitality green, and Chaoyang red on this basis. The technology black represents the unremitting persistence and pursuit of professionalism, the vitality green represents the vigorous development in the energy field, and the sunrise red represents the vitality and momentum in the new era, just like the sunrise.

The logo design centers on the "S" from "longshine," representing super, smart, sincere, sustainable, and share. This "S" symbol embodies Longshine's forward-thinking spirit and determination, integrating the dragon's imagery to signify infinite energy and progress.

In terms of font, the new logo font has shed the cumbersome and heavy corners, making it smoother, more fashionable, and more concise. This means that we will adopt a rounded attitude of embracing all rivers, promote cooperation through openness, and seek development through integration. We will continuously expand our business areas, break industry boundaries, and open up endless possibilities.

In terms of styling, the overall angle is tilted 8 degrees to the right, which appears lighter while ensuring stability, fully demonstrating the enterprise's attitude of exploration and vigorous progress. Relying on the profound accumulation of the energy industry, we will embrace opportunities and challenges with a more vigorous, passionate, and determined attitude in the future, empowering thousands of industries with more professional, cutting-edge, and rigorous technical services.

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