MUSE Gold

2024

Mirage25 Atelier

Entrant Company

JASON DESIGN GROUP

Category

Experiential & Immersive - Live Experiences

Client's Name

Mirage25

Country / Region

China

Design concept description:
Function area: Display area, cashier area, fitting area, coffee area, UMAWANG independent display area, office area, outdoor terrace area, storage
Main materials: Gold antique art paint, black velvet art paint, washed stone, Bulgari marble, cement brick, Dandong green marble, cave stone, steel plate, ball yarn wood veneer, suede, black old wood floor...
General concept statement:
The order of time - The order of time
Space design concept:
This project is the second store of Hangzhou pioneer buyer mirage25 atelier, located in the street store of Zhongshan Middle Road, Shangcheng District, Hangzhou. It is a comprehensive retail store with clothing as its main focus, and also has multi-functional Spaces such as coffee and art exhibitions.
The project is located in a century-old house with two floors and a total area of about 1800 square meters. For the sake of historical preservation, the original brick walls, tiles and wooden beams have been preserved. Tracing back to the origins of the building, traces of the passage of time show up in this historic house. "Cut to the essence, but don't strip it of its rhyme, keep it clean and pure but don't strip it of its vitality." Adhering to this concept, we systematically study the parts of ancient houses that should be preserved and restored, and when the old and new are juxtaposed, they blend with each other and have a unique style.

Credits

Jason Design Group
Jason Chan
Jason Design Group
Mirkin Wang
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