Park on First

Inspired by Park on First's conservatory-like atmosphere, we dove headfirst into crafting a brand that brings beauty and nature to urban living.

In Santa Ana, California, Park on First builds a sense of community through design centered on the beauty of nature. We drew inspiration from the community design to infuse concepts of growth, tranquility, and harmony with nature into the brand. The focus on nature as a design element allowed us to position Park on First as an urban sanctuary where residents can immerse themselves in greenery and peace.

We selected a fresh green and white color palette to evoke feelings of renewal and vitality. A simple yet elegant logo was crafted using organic shapes reminiscent of leaves and plant life, reinforcing the connection to nature. Clean, modern typography balances sophistication with approachability, appealing to our target audience's desire for a serene yet contemporary living space. Warm, inviting imagery featuring natural materials and verdant landscapes further emphasizes the property's commitment to a nature-centric lifestyle. By incorporating natural textures and colors throughout the brand collateral, we added depth and authenticity, reflecting the community's use of natural materials in its design.
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