Extraordinary Explorations Travel Brochure

CAA Travel offers a diverse range of travel products and services, including a premium tier of vacations known as Extraordinary Explorations. Curated by CAA Travel Planners, these exclusive tours are designed to provide immersive one-of-a-kind experiences.

In preparation for the upcoming set of tours, the CAA Travel team collaborated with Creative Services to craft an engaging brochure that showcases these extraordinary adventures. Our approach was to move away from traditional layouts and embrace a magazine-style design that infuses each page with freshness and innovation. Through bold typography and captivating visuals, we aimed to position Extraordinary Explorations as a unique collection of premium vacation packages. Each page of the brochure was meticulously crafted to surprise and delight, mirroring the excitement and discovery that travelers experience on every Extraordinary Explorations adventure.

Visuals were strategically enlarged and presented in unexpected sizes, while typography was utilized as a design element to enhance the overall aesthetic. Placing beautiful travel scenes into the bold typography creates intrigue for the reader and encourages them to discover more.

The result is a brochure that invites readers to embark on a journey of exploration and discovery, mirroring the essence of the Extraordinary Explorations tours themselves. The results of the Extraordinary Explorations brochure have been overwhelmingly positive. It emerged as one of the most sought-after travel publications within CAA South Central Ontario and Manitoba, indicating its widespread popularity among customers. Demand was so high that CAA Travel Agents faced challenges in maintaining brochure stocks, with the entire year's supply depleted within a few short months of its release.