MUSE Silver

2024

Broward MPO's Social Media Accounts

Entrant Company

The Brand Advocates, Inc.

Category

Social Media - Government & Politics

Client's Name

Broward Metropolitan Planning Organization

Country / Region

United States

The Broward Metropolitan Planning Organization (MPO) has set an unprecedented benchmark in transportation communications through its innovative use of social media platforms, namely Instagram, Threads, Facebook, and LinkedIn. By adeptly leveraging these channels, the Broward MPO has redefined community engagement, fostered greater public awareness, and facilitated seamless communication about transportation initiatives. On Instagram, the MPO curates visually engaging content that highlights key projects, milestones, and community events. Through captivating images and videos, the MPO offers a behind-the-scenes look at transportation planning, making complex processes accessible and interesting to a broad audience. The use of Stories and Reels allows for real-time updates, ensuring followers are always in the loop. Threads serves as an interactive platform where the MPO engages in meaningful dialogue with the public. By hosting Q&A sessions, polls, and discussion threads, the MPO ensures that community voices are heard and considered in planning decisions. This two-way communication fosters transparency and trust, empowering residents to actively participate in shaping their transportation future. The Broward MPO reaches a diverse demographic on Facebook, sharing comprehensive updates, news articles, and educational content. The platform’s extensive reach and versatility enable the MPO to disseminate crucial information swiftly, from project announcements to traffic advisories. Engaging posts, community spotlights, and live-streamed public meetings encourage widespread participation and community building. LinkedIn provides a professional forum for the MPO to connect with industry experts, stakeholders, and policymakers. By sharing insightful articles, research findings, and professional achievements, the MPO positions itself as a thought leader in transportation planning. LinkedIn’s networking capabilities also facilitate collaborations and partnerships that propel the MPO’s mission forward. The Broward MPO’s strategic social media presence exemplifies how modern communication tools can revolutionize public engagement in transportation planning. Through innovative content, interactive dialogue, and widespread information dissemination, the MPO not only informs but also inspires and involves the community, ensuring a brighter, more connected transportation future for all.

Credits

Managing Partner - The Brand Advocates
Tasha Cunningham
Senior Project Manager - Benesch
Jill Quigley
Deputy Executive Director - The Brand MPO
Carol Henderson
Graphic Designer - The Broward MPO
Jose Vera
Administrative Services Coordinator - The Brand Advocates
Gabriel Manuel
Director of Public Affairs - The Brand Advocates
Wendy Abdulmesih
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