2024

Northwell's Cardiovascular Institute - "Untreatable"

Entrant Company

Northwell Health

Category

Video - TV Ad

Client's Name

Country / Region

United States

The word “untreatable” holds power—but Northwell’s Cardiovascular Institute holds more. CVI’s approach to heart care is fueled by both renowned expertise and a powerful determination, and as such, there’s no heart condition their experts can’t handle. The spot expands on this story, showing three different characters—each highlighted in a different area of CVI’s vast footprint across New York—and the activities and life they get to enjoy after a lifesaving cardiac treatment. Every moment of triumph and joy is a reflection of Northwell’s success in treating the “untreatable.”