ELTER brand redesign

We believe that light is an extremely important ingredient of life. It defines our environment and affects our mood and well-being. That is why we want to provide our customers with perfect lights.
Elter Lighting is a family owned company, funded in 1996. The company has undergone tremendous development in recent decades. It started as a small lamp shop and is now Hungary's largest lamp importer in the wholesale sector. We also perform excellently in the retail sector, with three showrooms and a modern webshop serving the needs of customers.
In 2024, the time has come for the company to get a modern, fresh and functional brand image worthy of its performance.
Light, for every moment. This idea forms the centre of the brand image concept. We gave a new smooth look for our logo. Then created a perfect color palette, complemented with a font family that can be used in all areas. During the developing of the design, the most popular lamp shapes were taken as a basis, and a graphic framework was created from them - the graphic elements were based on a stylized drawing of the lights spreading from our lamps.
The renewed brand image is perfect for everyday use, it can be used flawless not only in the case of advertisements and social media appearances, but it also gives a fresh look of the company's merchandising products and the brand showrooms.
The renewed brand image is a beautiful representation of the play of light and connects the Elter brand name with the concept of light itself. The graphic elements are