MUSE Gold

2024

Wizehire

Entrant Company

By Hart

Category

Corporate Identity - Logos

Client's Name

Wizehire

Country / Region

United States

We the people put our faith in growing small businesses more than any other institutions in our lives. While this belief and trust in the vital nature of small businesses only grows, the small and growing business community is at a disadvantage when it comes to the resources, tools, and talent essential to their success.

Small and growing businesses deserve better. That’s why Wizehire is leveling the playing field with their award-winning, end-to-end hiring platform—marrying innovative software with the hands-on expert support you need to grow your team with confidence.

From growing up in her mom’s small business to founding her own in the middle of 2020, it really does feel like small business is in Sarah Hartley’s DNA. So when her creative studio, By Hart, was tapped to reimagine Wizehire’s brand identity & positioning, Hartley and team already had a head start on developing a dynamic understanding of their entrepreneurial customer community.

The holistic Wizehire brand Viz ID is designed to be equal parts inclusive, differentiated, and clever—authentically expressing both diversity of humanity and industry. With Wizehire's people-first culture and mission as muse, the Wizehire logo is inspired by the personal flourish of your Wizehire literally signing on to be a member of your dream team.

Credits

Creative & Brand Direction Principal
Sarah Hartley
Art Director + Logo Designer
Kristin Ingram
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