Kindra Quiz

Isn’t it about time for a change? A shift in priorities, a chance to try something new? Maybe what would change is how you see the world — and how you see yourself. Maybe how you approach self-care would change. Maybe you’d prioritize you a little more, choose products with ingredients you trust.

Embracing change isn’t easy. It’s essential.

With a north star of helping people embrace ‘the change,’ Sarah Hartley and her creative studio, By Hart, reimagined Kindra’s entire brand and customer experience in partnership with Team Kindra and their science and medical advisors. Hartley immersed herself in the science behind Kindra’s line of estrogen-free essentials, developed a fluency in the peri/menopause experience, and became this purpose-driven startup’s go-to customer and new product development whisperer.

As part of a years-long effort to reestablish and evolve the brand and customer experience, Hartley and team architected, authored, and led design on a new quiz to thoughtfully help people going through menopause find insight, solutions, encouragement, and resources tailored to their unique experience. Because with 50% of the world’s population going through this wholly unique yet shared experience, menopause shouldn’t be a mystery.