2024
Entrant Company
Category
Client's Name
Country / Region
Isn’t it about time for a change? A shift in priorities, a chance to try something new? Maybe what would change is how you see the world — and how you see yourself. Maybe how you approach self-care would change. Maybe you’d prioritize you a little more, choose products with ingredients you trust.
Embracing change isn’t easy. It’s essential.
With a north star of helping people embrace ‘the change,’ Sarah Hartley and her creative studio, By Hart, reimagined Kindra’s entire brand and customer experience in partnership with Team Kindra and their science and medical advisors. Hartley immersed herself in the science behind Kindra’s line of estrogen-free essentials, developed a fluency in the peri/menopause experience, and became this purpose-driven startup’s go-to customer and new product development whisperer.
As part of a years-long effort to reestablish and evolve the brand and customer experience, Hartley and team architected, authored, and led design on a new quiz to thoughtfully help people going through menopause find insight, solutions, encouragement, and resources tailored to their unique experience. Because with 50% of the world’s population going through this wholly unique yet shared experience, menopause shouldn’t be a mystery.
Credits
Entrant Company
Dean&Co.
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Social Development Bank
Category
Advertising - Advertising Campaign
Country / Region
Saudi Arabia
Entrant Company
Anji Liu
Category
Video - Animation
Country / Region
United States
Entrant Company
Work & Co
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States