Power Home Remodeling: Our Work Shows

Power Home Remodeling (“POWER”) is the largest exterior home remodeling company in the U.S., helping customers realize their homes’ potential since 1992. In its 31-year history, it has grown to $1.2B in revenue, regularly tops national coveted workplace awards, yet receives little-to-no name recognition in the consumer space.

While POWER could continue growing organically through expansion into new markets and its main revenue driver of canvas marketing, there was untapped opportunity to have its brand work harder for its business.

In the past year, POWER’s Brand department — an internal creative, communications and marketing agency of 40 employees — in partnership with the creative agency, MONO, overhauled the company’s brand (including visuals, voice and tone), built a new website, and introduced the platform “Our Work Shows.” The new identity will live through advertising that will launch later this year in multiple markets — a first for POWER in more than 15 years.

The process focused on reconnecting with POWER’s defining people-first approach, and reconfiguring its brand presence to better resonate with consumers, community members, and employees. The home remodeling industry gets a bad rap, and POWER is determined to set the new standard of what it means to work with, or work for, a company within this space.

New marketing collateral at all touch points will elevate and modernize the brand, while streamlining the remodeling experience for homeowners. The refresh will further support POWER’s exponential growth, and solidify its brand as the top choice for an exterior home remodel, an unexpected partner in local communities, and an award-winning place to work — truly building a brand as big as POWER’s business.