MUSE Silver

2024

The Vein Health Quiz

Entrant Company

By Hart

Category

Strategic Program - Interactive Brand Experience

Client's Name

Metro Vein Centers

Country / Region

United States

No two legs are the same, not even yours! In partnership with Metro Vein Centers, brand and experience studio By Hart created the innovative Vein Health Quiz to offer a personalized digital snapshot of your vein health—in English or Spanish! This tool aims to empower those experiencing the discomfort and pain of chronic venous insufficiency—a condition that affects millions, but is often overlooked until it becomes severe.

"Prioritizing vein health is essential for staying active and mobile as we age," says Dr. Mason Mandy, Chief Medical Officer (emeritus) at Metro Vein Centers. “Symptoms like heavy, aching, or restless legs aren’t just a part of aging, but a sign of treatable vein disease. Left untreated, it may lead to serious issues down the road, but proactive care can restore mobility, confidence, and quality of life. The first step is knowing you need help.”

For those unsure about the source of their leg pain, the Vein Health Quiz sheds light on potential issues. While the quiz offers insight, only a comprehensive medical evaluation by a doctor can diagnose vein disease. Metro Vein Centers provides this care at over 60 clinics across the U.S., where board-certified specialists craft personalized treatment plans, working with insurance providers to ensure accessible, state-of-the-art care.

By Hart crafted all aspects of the quiz logic, design, interaction, educational content, and medically-verified results, inspiring thousands to take the first step toward healthier legs and happier lives.

Credits

Executive Creative Director & Principal Quiz Architect
Sarah Hartley
Brand & Product Designer
Shiromani Bisnauth
Iconography Design
Dana Li
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