MUSE Gold

2024

The Hungry Quarterback

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Single)

Client's Name

Dominos

Country / Region

United States

 Football fans have always wondered, what the crust are quarterbacks actually saying during the play call before a snap? Finally, we have the truth - they’re just calling out their order from Domino’s. Football is hungry work after all.
 
This audio ad brought listeners into the stadium with immersive sound design and character driven voiceover, making the Mix and Match deal from Domino’s the winning play for fans and athletes alike. 
 
But the best part is what should have been the worst – the disclaimer. Due to the promotion on offer, a hefty disclaimer was required. Rather than just slap it on the end and speed it up like other ads, we made it part of the story by having the referee blow his whistle and deliver the legally mandated disclaimer as if it were a penalty.

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media
Casey Baker
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Director, Creative Strategy / Studio Resonate, SiriusXM Media
Matt Mohun
Senior Specialist, Creative Strategy / Studio Resonate, SiriusXM Media
Chandler Kirkman
Creative Director / Studio Resonate, SiriusXM Media
Ryan Wardell
Senior Manager, Audio Production / Studio Resonate, SiriusXM Media
Steve Pogatch
Creative Production Coordinator / Studio Resonate, SiriusXM Media
Melany Rosencwaig
Senior Sales Executive / SiriusXM Media
Kristi Orvis
Senior Account Manager / SiriusXM Media
Karen Rowley
Voice Over Actor
Van Gunter
Voice Over Actor
Laila Berzins
Voice Over Actor
Steve Henderson
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