2024 Gold Winner
2024
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About The Entry
Who better to tell a story about stories than the king of stories himself? This custom execution partnered LeVar Burton and Half Price Books as the exclusive sponsor of Burton’s podcast, Sound Detectives. A story creates a rich world in the mind of the reader, so we used 3D audio to place listeners right in the heart of the action. The clever sound design and immersive 3D capabilities allowed listeners to join Burton on his adventure with Half Price Books. In this illustrative series of ads listeners are transported to another world along with their most beloved storyteller, creating an experience that is one for the books.