MUSE Gold

2024

A Story To Remember

Entrant

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign)

Client's Name

Half Price Books

Country / Region

United States

About The Entry

Who better to tell a story about stories than the king of stories himself? This custom execution partnered LeVar Burton and Half Price Books as the exclusive sponsor of Burton’s podcast, Sound Detectives.  A story creates a rich world in the mind of the reader, so we used 3D audio to place listeners right in the heart of the action.  The clever sound design and immersive 3D capabilities allowed listeners to join Burton on his adventure with Half Price Books.  In this illustrative series of ads listeners are transported to another world along with their most beloved storyteller, creating an experience that is one for the books.

Credits

Podcast Host / Sound Detectives
LeVar Burton
Lead Audio Producer / Studio Resonate, SiriusXM Media
Charlie Dos Santos
Senior Project Manager / Studio Resonate, SiriusXM Media
Ali Charlesworth
Producer / Sound Detectives
Julia Smith
Producer / Sound Detectives
Joanna Sokolowski
Story Editor / Sound Detectives
Josephine Martorana
Executive Producer / LeVar Burton Entertainment
Sangita Patel
Executive Producer / LeVar Burton Entertainment
Isabelle Redman Dolce
Director, Revenue Partnerships / SiriusXM Media
Ben Cabonargi
Sales Executive / SiriusXM Media
Kate Dunlap
Associate, Revenue Partnerships Enablement / SiriusXM Media
Lydia Podowitz
Director, Brand Partnerships / SiriusXM Media
Tali Elba
Marketing and Ecommerce Director / Half Price Books
Becky Gomez
Creative Director / Half Price Books
Zane Hatton
Copywriter / Half Price Books
Christy Terry
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