MUSE Gold

2024

ASMR with Knorr

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign)

Client's Name

Unilever – Knorr

Country / Region

United States

Knorr 3D Audio spots in English and Spanish used ASMR-inspired styles and techniques for an up-close and immersive culinary experience. The scripts, VO, and recipes were customized for each audience. An intimate voice softly set the stage while expertly crafted sound design put the listener in the middle of the action, as they were transported to the world of making a comforting, delicious - and easy! - Knorr meal, through the power of audio.  

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media
Casey Baker
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Creative Director / Studio Resonate, SiriusXM Media
Miya Kanzaki
Associate Creative Director / Studio Resonate, SiriusXM Media
Katelyn Mueller
Creative Director / Studio Resonate, SiriusXM Media
Antonio Francisco
Copywriter / Studio Resonate, SiriusXM Media
Chanel Peek
Senior Bilingual Copywriter / Studio Resonate, SiriusXM Media
Natalie Leal
Lead Audio Producer / Studio Resonate, SiriusXM Media
Aili Chu
Lead Audio Producer / Studio Resonate, SiriusXM Media
Charlie Dos Santos
Senior Audio Producer / Studio Resonate, SiriusXM Media
Ricardo Ramirez Hernandes
Project Manager / Studio Resonate, SiriusXM Media
Christine St. Jean
Creative Production Coordinator / Studio Resonate, SiriusXM Media
Brandon Edingburg
Voice Over Actor
Dan Hurst
Voice Over Actor
Esteban Silva
Key Account Director / SiriusXM Media
Elizabeth Rifas
Sales Executive / SiriusXM Media
Lauren LaGuardia
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