2024

ASMR with Knorr

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign)

Client's Name

Unilever – Knorr

Country / Region

United States

Knorr 3D Audio spots in English and Spanish used ASMR-inspired styles and techniques for an up-close and immersive culinary experience. The scripts, VO, and recipes were customized for each audience. An intimate voice softly set the stage while expertly crafted sound design put the listener in the middle of the action, as they were transported to the world of making a comforting, delicious - and easy! - Knorr meal, through the power of audio.

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media

Casey Baker

Group Creative Director / Studio Resonate, SiriusXM Media

Chelsea Campbell

Creative Director / Studio Resonate, SiriusXM Media

Miya Kanzaki

Associate Creative Director / Studio Resonate, SiriusXM Media

Katelyn Mueller

Creative Director / Studio Resonate, SiriusXM Media

Antonio Francisco

Copywriter / Studio Resonate, SiriusXM Media