2024

Tastes (And Sounds) Better With Pepsi

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign)

Client's Name

Pepsi

Country / Region

United States

Whether it’s food or music, there’s no accounting for taste. Unless, of course, we’re talking about Pepsi and Pandora. To reach listeners in a more personal way, Studio Resonate tailored Pepsi’s “Better with Pepsi” campaign to target 10 DMAs (Designated Marketing Areas) across the United States. We paired cuisine unique to these ten markets with hilariously absurd copywriting, over-the-top performances from local voiceover talent, and delicious sound design, telling the world that, no matter what your favorite regional delicacy – you can bet it’s better Pepsi.

Credits

Group Creative Director / Studio Resonate, SiriusXM Media

Chelsea Campbell

Director, Creative Strategy / Studio Resonate, SiriusXM Media

Matt Mohun

Creative Director / Studio Resonate, SiriusXM Media

Ryan Wardell

Senior Copywriter / Studio Resonate, SiriusXM Media

Veronica Kwiatkowski

Senior Audio Producer / Studio Resonate, SiriusXM Media

Ricky Ramirez Hernandes

Voice Over Actor