2024
The Humanity Check
Entrant
Amnesty International Italia
Category
Social Media - Human Rights
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant
FRAGMENTAL
Category
Video - Art & Design
Country / Region
Slovakia
Entrant
Stephen Arnold Music (SAM)
Category
Audio - Audio / Other___
Country / Region
United States
Entrant
Baidu Online Network Technology (Beijing) Co., Ltd.
Category
Strategic Program - Digital Marketing Campaign
Country / Region
China
Entrant
PA Consulting
Category
Corporate Identity - Logos
Country / Region
United Kingdom