2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Human Rights
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
By Hart
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States
Entrant Company
amc asia!
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Singapore
Entrant Company
Gravity Global
Category
Social Media - B2B
Country / Region
United Kingdom
Entrant Company
Chery Automobile Co., Ltd. (Jetuor Brand)
Category
Website - Web App
Country / Region
China