2024

Beautiful Luoyi City, beautiful Chinese style

Entrant Company

Communication University of China

Category

Student Submission - Student AD

Client's Name

Country / Region

China

The design of the "Beautiful Luoyi City, beautiful Chinese style" series of digital illustration advertising posters extracts local characteristic buildings in Luoyang (Laojun Mountain, Baima Temple, Longmen Grottoes, Yingtianmen) and cultural and historical elements from Luoyang's intangible cultural heritage (such as the Peony Flower Festival, Luoyang Palace Lanterns, Tang Dynasty White Porcelain), and uses a combination of elements to better showcase the beautiful scenery of Luoyi Ancient City under the bright moon.