Firstleaf x Tony Goldwyn

Firstleaf, the most personalized wine company in America, announces its first-ever celebrity partnership with award-winning actor and director, Tony Goldwyn. The partnership is inclusive of a digital campaign and a limited-edition wine bundle. Tony Goldwyn, a long-time wine enthusiast who loves discovering new varieties, embodies the ethos of the Firstleaf customer and supports the brand's mission of putting the joy back in wine exploration by removing the guesswork. Starting with a simple quiz, Firstleaf combines Old-World winemaking traditions with its patented technology to offer the most personalized wine shopping experience so finding new wines is more enjoyable and efficient.

Wine is one of the world's most complex and fragmented consumer products. Given the number of compounds contributing to flavors, it has nearly infinite taste variations. Coupling that complexity with the difference in taste palates, choosing the right wine is anything but easy. Firstleaf’s goal is to take the guesswork out of wine exploration. In-store wine shopping can be overwhelming, filled with confusing industry terms, and unfamiliar tasting notes.

Firstleaf boasts an in-house team of enologists who meticulously analyze the chemical composition of every wine bottle they produce. This data enables Firstleaf to offer real-time personalization, tailoring their wine selections to each member's evolving preferences. As members rate wines with a simple thumbs-up or thumbs-down, Firstleaf's system refines and sharpens their unique 'Wineprint.' The outcome is a shipment of wines perfectly matched to each member's distinct tastes, a service unrivaled by any other wine club or retail experience.

Through world-class wines and unparalleled personalization, Firstleaf provides risk-free wine exploration, making it exciting for wine drinkers to try new wines while being educated in a no-pressure environment. This industry makes it intimidating to explore for fear of choosing wrong or being disappointed, Firstleaf wants buying wine to be simple, the promise on which the company was built on.