2019
Entrant Company
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Client's Name
Country / Region
For Royal Caribbean's specialty cruise to view the North American eclipse at sea, we secured surprise music guest Bonnie Tyler and paired her with a relevant pop artist to serve as the headlining performer for a concert at sea. To close the performance, Tyler would end with a never before heard duet of hit "Total Eclipse of the Heart." Based on our vast knowledge of music artists and collaborators, we identified and recommend a roster of artists to headline a celebratory concert before the eclipse that would also pair well dueting with Tyler for such a memorable music performance. Our sourcing, negotiation, and management of talent during this once in a lifetime event at sea, led to Bonnie Tyler and DNCE's "Total Eclipse of the Heart" duet to become a pop culture phenomenon, significantly adding to the international buzz the eclipse was already receiving. We were able to accommodate travel and negotiate and manage talent for the project while also securing important assets for Royal to promote this unique pairing across media channels and social and digital platforms. The event officially earned 5+ billion media impressions with broadcast and online hits.
Entrant Company
Latebloom Entertainment
Category
Advertising - Online AD (Single)
Country / Region
United States
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Snapshot Interactive
Category
Website - Education
Country / Region
United States
Entrant Company
Cactus Productions
Category
Video - Music Video
Country / Region
United States
Entrant Company
Haste Post-haste
Category
Advertising - Online AD Campaign
Country / Region
Canada