Long-lasting sunscreen that doesn’t clog pores

Thailand's hot and humid climate means Thais often prefer lightweight, fast-absorbing skincare products that won't leave their skin feeling greasy or clogged. The same goes for sunscreen. Many office workers don't believe they need strong sun protection since they spend most of their days indoors. As a result, they prioritize lightweight and fast-absorbing sunscreens. What they often overlook is the most crucial factor for effective sun protection: the sunscreen's ability to adhere to the skin. A strong, long-lasting film ensures the sunscreen remains effective throughout the day, preventing it from rubbing off or fading.

Concept & Originally
Have you ever wondered if your sunscreen is really doing its job? SpectraBAN believes that sunscreen adhesion is just as important as SPF. Our campaign aims to spark curiosity, making people question the sunscreen they currently use. Discover the difference with SpectraBAN's long-lasting, non-comedogenic formula.

Implementation & Execution

1. Ambient Ads:
SpectraBAN is taking sun protection to new heights. Our unconventional ad campaign is designed to challenge the way office workers think about sunscreen. By placing our ads in unexpected locations such as tuk-tuks, helmets of motorcycle taxis, or lottery booths. We're encouraging people to question whether their current sunscreen is providing adequate protection.

2. GDN:
Office ladies, beware! Even indoor spaces can expose you to harmful UV rays. SpectraBAN banners will make you question: Is your sunscreen up to the task? Protect your skin, even when you're not outdoors.

3. Influencers:
Influencers are leading the charge in promoting the need for long-lasting sun protection. Through their personal experiences, they're demonstrating that even with busy schedules, it's essential to have sunscreen that can keep up.

Effectiveness & Business Results
SpectraBAN is looking to refresh its brand perception. After years of facing competition from brands that prioritize trendy features, this campaign highlights the timeless benefits of SpectraBAN's long-lasting formula. By focusing on adhesion and non-comedogenicity, the campaign aims to re-engage former customers and attract new ones.

Campaign result:
- Impressions 24M
- Reach 9.7M
- Video views 5M
- Engagement 459K