MUSE Platinum

2024

More Than A Number (Director's Cut)

Entrant Company

Impossible Studios

Category

Video - Financial Services

Client's Name

Meridian

Country / Region

Canada

Meridian’s “More Than a Number” campaign captures the frustration many feel in traditional banking and promises a new experience where clients are treated as individuals, not statistics. The spot conveys the deep human connection that Meridian offers, reminding us that being heard and valued is at the core of the financial services we deserve. This is a statement of intent: people over profits, always.

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 1

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 2

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 3

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 4

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 5

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 6

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Credits

Director

Dan French

Executive Producer / Impossible Studios

Marco D'Angelo

Producer

Adrian Cheung

Director of Photography

Ben Cotgrove

Chief Digital & Marketing Officer / Meridian

Matthew Seagrim

VP Marketing / Meridian

Susan LeBlanc

Director, Creative / Meridian

Donovan Bond

Project Manager / Meridian

Genevieve Ross

Director, Brand / Meridian

Ghazal Taheri

Sr Strategist, Brand / Meridian

Rebecca Tsonis

Partner, Chief Strategy Officer / Elemental

Dustin Brown

VP, Client Services / Elemental

Justin Haberman

Creative Director / Elemental

Scott Fess

Senior Strategist / Elemental

Lindsay Chase

Account Director / Elemental

Adam Reisman

Account Executive / Elemental

Shanika Shinde

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