MUSE Platinum

2024

More Than A Number (Director's Cut)

Entrant Company

Impossible Studios

Category

Video - Financial Services

Client's Name

Meridian

Country / Region

Canada

Meridian’s “More Than a Number” campaign captures the frustration many feel in traditional banking and promises a new experience where clients are treated as individuals, not statistics. The spot conveys the deep human connection that Meridian offers, reminding us that being heard and valued is at the core of the financial services we deserve. This is a statement of intent: people over profits, always.

MUSE Creative Awards Winner - More Than A Number (Director's Cut) 1
MUSE Creative Awards Winner - More Than A Number (Director's Cut) 2
MUSE Creative Awards Winner - More Than A Number (Director's Cut) 3
MUSE Creative Awards Winner - More Than A Number (Director's Cut) 4
MUSE Creative Awards Winner - More Than A Number (Director's Cut) 5
MUSE Creative Awards Winner - More Than A Number (Director's Cut) 6
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Credits

Director
Dan French
Executive Producer / Impossible Studios
Marco D'Angelo
Producer
Adrian Cheung
Director of Photography
Ben Cotgrove
Chief Digital & Marketing Officer / Meridian
Matthew Seagrim
VP Marketing / Meridian
Susan LeBlanc
Director, Creative / Meridian
Donovan Bond
Project Manager / Meridian
Genevieve Ross
Director, Brand / Meridian
Ghazal Taheri
Sr Strategist, Brand / Meridian
Rebecca Tsonis
Partner, Chief Strategy Officer / Elemental
Dustin Brown
VP, Client Services / Elemental
Justin Haberman
Creative Director / Elemental
Scott Fess
Senior Strategist / Elemental
Lindsay Chase
Account Director / Elemental
Adam Reisman
Account Executive / Elemental
Shanika Shinde
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