Topo Chico Ranch Water Day Illustration

To commemorate National Ranch Water Day (April 11), we created a custom illustration for sparkling mineral water brand Topo Chico, a key ingredient of this now legendary Texan drink.
The illustration kept the iconic glass Topo Chico bottle as hero at the center of the creative design, surrounded by icons for the remaining elements of this beverage: a squeeze of lime, a sprinkle of salt, and completed with the finest agave tequila.
The illustration takes on a simple yet elegant style, reminiscent of the old Mexican signage that pays homage to Topo Chico’s unique Mexican origin.
The illustration was used in on-premise outlets (applying it in partnering bars and restaurants across the country on t-shirts, menu templates and other merchandising elements) as well as in off-premise channels and digitally on Topo Chico’s social media.