BOAOVAX Rebranding

BOAOVAX is a new vaccine product research and development and production enterprise with over 30 years of experience in the biopharmaceutical industry. The original brand identity is no longer able to support the strategic planning of the enterprise. We have been commissioned by them to completely reshape the brand, which will contribute to the future layout of the global vaccine market and empower the brand!

Concept

After preliminary research, we hope that the new brand identity will first be vibrant, concise, differentiated, and sustainable. Finally, the brand's Chinese first character "Cypress" was taken as the core concept, and the brand's form, meaning, and color were reinterpreted and refined. Combined with the brand's first letter "B", a unique brand identity was systematically created with trees as the form, cypress as the meaning, and green as the rhyme. The rich brand symbolism and diagonal dynamic graphic structure reflect avant-garde, innovation, and perseverance, indicating the growth and continuous breakthroughs of the brand in its development!