MUSE Silver

2024

Green Screen

Entrant Company

Goldsmiths University of London

Category

Event - Event / Other___

Client's Name

Shuang Zhao

Country / Region

United Kingdom

This project revolves around the concept of green screen, ubiquitous in film and TV, as symbolic tools that both reveal and conceal, acting as stand-ins that manipulate reality. Drawing inspiration from experience in the online gaming industry, I employs "chroma key" technology in my artwork, blurring the lines between space and time, reality and fantasy. The green screen becomes a metaphor for the unseen tech shaping our perceptions, questioning the authenticity of news, history, and evidence. I likens daily news to household tools, creating a visual representation with newspapers and green elements, suggesting how information can be twisted by those in power. It's even an act of spontaneous brainwashing on our part when we use these household tools. The global significance of media manipulation is highlighted by incorporating newspapers in various languages, touching on issues of censorship, disappearing words on the internet, and government control over website access. The project prompts reflection on the influence of powerful entities on what information is presented, echoing Alina Mungiu-Pippidi's observation that news media is either directly controlled by the government or influenced by politically related interests.

More Silver Winners
Experiential & Immersive
2024
MUSE Advertising Awards - Captello's Immersive Gamified Digital Marketing Campaign

Entrant Company

Captello

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

United States

Publication
2024
MUSE Advertising Awards - Strensiq Brochure for HPP Disease
AstraZeneca Hong Kong

Entrant Company

Orbit Dot Limited

Category

Publication - Publication / Other___

Country / Region

Hong Kong SAR

Video
2024
MUSE Advertising Awards - MI Holographic
GE HealthCare

Entrant Company

Mountain View Group, Ltd.

Category

Video - Event

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - Eco. life
Takhir Yussupov

Entrant Company

Takhir

Category

Mobile App - Health & Wellness

Country / Region

Kazakhstan