MUSE Silver

2024

Wandering Through Villages Ⅱ

Entrant Company

Agency of Rural Development and Soil and Water Conservation, MOA

Category

Publication - Book

Client's Name

Country / Region

Taiwan

The design of this publication was inspired by the Ministry of Agriculture's Agency of Rural Development and Soil and Water Conservation (MOA), which aims to bring rural engineering closer to everyday life. Public perceptions of rural development projects often revolve around technical data, making it difficult for the general audience to relate. By adopting an accessible context and a travel literature format, the publication highlights the achievements of rural projects each year, showcasing them as newly discovered travel destinations. This approach fosters a deeper connection between Taiwan's rural engineering efforts and the public, bridging the gap between technical achievements and the everyday experiences of citizens.
-Participation of a Guide: The second issue of the magazine features renowned travel writer Liu Ka Shiang as the guest guide, contributing to the content creation. The involvement of a well-known figure not only attracts public interest but also provides deeper, more professional insights, enriching and enlivening the content.
-Enhanced Interactivity: The magazine incorporates QR code scanning and e-book features, allowing readers to access additional information directly through scans, increasing engagement and participation. This transforms the publication from a traditional print format into a multimedia interactive platform.
-Presentation of Travel Literature: The content balances literary appeal and construction knowledge with a 60:40 ratio. Sixty percent of the magazine is written in a travel literature style, offering soft, accessible narratives, while the remaining forty percent focuses on concrete construction knowledge and technical details. This ensures readers receive valuable information while maintaining the content’s appeal and educational value.

Credits

CHEN-YANG LEE
LING-TSEN CHEN
MING-HSIEN CHEN
MEI-CHIN SHIH
HSUEH-LI HSIAO
MING-YU YANG
WAN-YU TSENG
More Silver Winners
Outdoor Advertising
2024
MUSE Advertising Awards - Dive Into Your Thrill.
THE ORGANIZING COMITTEE OF THE WORLD AQUATICS CHAMPIONSHIPS DOHA 2024

Entrant Company

FP7 McCann Doha

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

Qatar

Integrated Marketing
2024
MUSE Advertising Awards - Safe Choice Refresh Campaign

Entrant Company

Yamamoto Agency

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - UTSC Life Sciences Recruitment Campaign
University of Toronto - Scarborough Campus

Entrant Company

adHOME Creative Inc.

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Canada

Experiential & Immersive
2024
MUSE Advertising Awards - Captello's Immersive Gamified Digital Marketing Campaign

Entrant Company

Captello

Category

Experiential & Immersive - Multi-Channel Experience

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy