2024
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The Yilan International Children's Folklore & Folkgame Festival has been held for 29 years. In 2024, the theme was inspired by the concept of the "multiverse." Continuing from last year's theme of "Original Universe," a central installation resembling a cosmic relay station, featuring a 7-meter-wide rainbow water slide as the starting point. Various sci-fi elements such as a landing vehicle, a flying saucer carousel, and wormhole installations were showcased to evoke the imagery of space exploration. The intention behind these fantastical and sci-fi designs was to attract visitors and enhance the visual appeal through nighttime lighting effects, ultimately promoting nighttime tourism in Yilan and encouraging visitors to stay longer.
-Night Economy Promotion: The 2024 Yilan International Children's Folklore & Folkgame Festival not only expanded daytime activities but also introduced a nighttime light show and interactive installations, aiming to attract visitors to stay during the evening and promote Yilan's night economy. Highlights included a light and shadow journey, a laser water dance light show that interacts with the park's lighting, and a foot-activated interactive fountain. Additionally, art installations such as light-sculpted butterflies, rockets, aliens, and divine trees were featured. The dazzling light effects and water performances enriched the nighttime activities.
-Water and Fire Origin: Dongshan River Water Park is renowned for the Yilan International Children's Folklore & Folkgame Festival, but it also harbors a lesser-known natural wonder known as "Water and Fire Origin." The spring water contains methane gas, which ignites when lit, creating a stunning spectacle where water and fire coexist. This year's event incorporated performances that blend water and fire, recreating the visual marvel of "Water and Fire Origin." The spectacular natural phenomenon combined with technological innovation was one of this year's highlights.
Credits
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NBCUniversal
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Integrated Marketing - Integrated Marketing Campaign
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United States
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PPK
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Branded Content - Game / Application
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United States
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Anntoine Marketing and Design
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Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Yining Li
Category
Marketing & Promotional - Illustration
Country / Region
United States