Teardrop Hotels

Teardrop Hotels is a luxury, boutique hotel chain in Sri Lanka with seven elegant properties across the island. The website re-design initiative undertaken for the brand was not merely about a look and feel upgrade, but an overall initiative to drive more direct bookings.

With this in mind, a complete audit of the old websites was undertaken to better understand existing user journeys, engagement specifics, browsing behavior and pain points. In parallel, a complete online demand study was done to understand how potential guests are researching luxury, boutique hotels in Sri Lanka, on Google. Armed with this information, a complete information architecture overhaul was done with a new website navigation, page structures and additional thematic / topics being suggested to improve engagement and SEO.

The design was crafted around this information architecture with a clear definition of information needs, messaging hierarchies and user journeys. Brand standards were discussed extensively and a benchmarking exercise was done to better appreciate the design language and aesthetics of aspirational global brands. The design included over 30 unique page designs and components to bring the brand and the conversations it wanted to have, to life.

The site itself was built on a multi-site implementation of WordPress which included the corporate website and seven hotel websites. Antyra's unique component architecture approach, built on top of WordPress, allows backend users to edit layouts through a drag and drop interface with the further ability to mix and match components as future needs arise for different layouts.

Launched in late 2024, initial results seen on the new website show remarkable growth in terms of visitor engagement and online bookings.