MLA 2024

The Medical Library Association (MLA), a key player in the health information sector, annually hosts a conference that is a nexus for learning, networking, and innovation. This event is a beacon for professionals seeking to exchange knowledge, forge new relationships, and draw inspiration from leaders in health information.
Our branding captures the vibrant essence of Portland, Oregon, while also reflecting the rich offerings of the MLA. The theme "Stronger Together: Collaborating for Communities in Health Information Sciences" highlights the synergy of teamwork in advancing both individual and collective aspirations within the field.
The logo we've created is a visual representation of Portland's dynamic offerings and the serene backdrop of the forests, lake, and Mount Hood, symbolizing the city's natural allure. Our style guide serves as the cornerstone of our brand's identity, ensuring every visual touchpoint aligns with the spirit of Portland and the MLA's vision. The digital graphics are designed to be distinctive and captivating, embodying the essence of both Portland and the core facets of the MLA conference.