Did You Know Magazine

Sylvamo’s monthly Did You Know? (DYK) direct mail pieces had seen several years of success, but the format needed refreshing. Instead of retiring the DYK, Sylvamo partnered with Trekk to revamp it into a magazine experience for long-time DYK subscribers and new audiences.

The original DYK was a monthly direct mail subscription that covered various print and paper topics. By the end of the year, subscribers would have 12 DYKs to collect in that year’s DYK binder. Sylvamo needed a new format that would maintain the utility of the original DYK, demonstrate what Accent Opaque — the company's premium paper brand — is capable of, and provide an engaging experience to subscribers. Ultimately, a new format was chosen — Did You Know? would become a quarterly print magazine from Sylvamo with several articles and features focused on a theme, rather than a single article on the chosen topic.

Each issue of the new DYK features interviews with print and paper experts, high-quality photography and behind-the-scenes info on print application samples, spotlights on graphic designers, and a question and answer section, all topped off with a curated Spotify playlist to go along with the issue’s theme. The new and improved DYK magazine reaches creatives, marketers, printers, and other end users, in addition to being the ideal sales tool for Sylvamo's sales team to demonstrate the benefits of printing on Accent.

The interior of DYK Magazine is printed on Accent Opaque 80 lb. Text, and the exterior is printed on Accent Opaque 80 lb. Cover.