2024
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Introducing The Heavyweights
Sylvamo wanted to create some stunning samples to coincide with the launch of The Heavyweights, a collection of heavyweight papers from Accent Opaque ranging from 100 lb. to 130 lb. Because The Heavyweights are ideal for applications that require a heavier stock, such as art prints, notecards, calendar prints and business cards, we created a kit featuring a variety of samples, enclosed in custom-designed housing — also made from The Heavyweights, of course.
The Heavyweights + Finishing = Showstopper
Each piece in The Heavyweights collateral sample kit demonstrates how a substantial sheet can help convey a message of gravity, value or luxury. The kit also showcases how The Heavyweights pair perfectly with high-end finishes like UV inks and foil stamps. The housing features two distinctive foil stamps: black foil over black ink and blue foil.
An Invitation to Say Something with Substance
The Heavyweights deliver all the features designers love about Accent Opaque — including its smooth printing surface, high brightness and excellent opacity — and the collateral samples featured here illustrate how choosing a heavier sheet of an already premium uncoated paper can send a message of maximum quality.
Papers Used
Accent® Opaque Heavyweights 130 lb. Smooth
Accent® Opaque Heavyweights Indigo Treated 3-Star 120 lb. Smooth
Accent® Opaque Heavyweights 130 lb. Smooth
Accent® Opaque Heavyweights Indigo Treated 100 lb. Smooth
Accent® Opaque Heavyweights Indigo Treated 3-Star 110 lb. Super Smooth
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Qu Nuosi and Yang Jing
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Student Submission - Student Packaging Design
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China
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Howard Hughes
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Advertising - Advertising Campaign
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United States
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IDEO.org
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Video - Cause / Awareness (NEW)
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United States
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CAA South Central Ontario
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Corporate Identity - Brand Identity
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Canada