So Yummy & Bob Evans Farms

So Yummy partnered with Bob Evans Farms to create innovative co-branded content that cuts through the social media noise and showcases the versatility of Bob Evans' products. The "Rise, Shine & Dine" campaign aimed to address the full marketing funnel, from increasing product awareness to driving conversions,by producing engaging recipe content that highlights delicious ways to incorporate Bob Evans' items into meals throughout the day. This integrated approach ensured a seamless shopping experience and maximized product visibility.
To amplify the campaign's reach, So Yummy employed a paid strategy that directed the audience to purchase Bob Evans products via Walmart and add-to-cart functionality to drive shoppers to grocery sites. By combining organic and paid efforts, the campaign effectively engaged So Yummy’s extensive social media following, driving significant traffic, boosting brand awareness, and ultimately increasing sales lift for Bob Evans across all retail channels.