MUSE Gold

2025

Yuxi Intangible Cultural Heritage

Entrant Company

He Jinsong

Category

Video - Animation

Client's Name

He Jinsong

Country / Region

China

The Ailou Mountains are vast, and the three lakes are beautiful. Yuxi, with its unique natural landscape and profound history and culture, shows the endless vitality of human beings in the land of central Yunnan.
From ancient biological fossils to the ruins of the ancestors, from rock paintings to bronze cultural relics, the imprints of various historical periods have witnessed the richness and uniqueness of Yuxi culture. Many ethnic groups gathered in this fertile land to jointly create a colorful material and intangible cultural heritage.
The torrent of history has brought about the integration and development of multiculturalism, and the combination of pearls has made Yuxi's cultural heritage increase day by day and become a bright pearl in the treasure trove of Chinese culture.

Credits

He Jinsong
More Gold Winners
Video
2025
2025 MUSE Creative Awards Winner - The Well Family
Health Ability

Entrant Company

Swinburne Living Lab

Category

Video - Nonprofit

Country / Region

Australia

Website
2025
2025 MUSE Creative Awards Winner - Lake Washington School District
Lake Washington School District

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

Outstanding Agency
2025
2025 MUSE Creative Awards Winner - George P. Johnson (GPJ)
George P. Johnson (GPJ)

Entrant Company

George P. Johnson Experience Marketing

Category

Outstanding Agency Awards - Outstanding Experiential Agency (NEW)

Country / Region

United States

Advertising
2025
2025 MUSE Creative Awards Winner - Ready When Sparks Fly - Elevator

Entrant Company

IPG Health Germany, An IPG Health Company

Category

Advertising - Magazine Ad (Single)

Country / Region

Germany