MUSE Silver

2025

Confessions Title Sequence

Entrant Company

Qi Qi

Category

Video - Show Opening Segment

Client's Name

Country / Region

United States

In this title sequence for the Japanese psychological thriller Confessions (2010), the grief and revenge of a middle school teacher unfold through the symbolic transformation of milk. Once a symbol of motherhood and care, the milk gradually sours, curdles, and decays in intricate, abstract macro shots. This shift mirrors the teacher’s transformation from caregiver to avenger after her young daughter is murdered by students in her class.

The sequence captures the emotional weight of her trauma, as each close-up reveals the milk breaking, fracturing, and darkening into something far more sinister. By the end, delicate fungi begin to emerge from the decay, evoking the film’s central question: "How could we educate traumatized children on the value of life?" This poetic cycle of destruction and renewal sets a haunting, reflective tone for the story to follow.

Credits

Director, Producer, Cinematographer, Editor
Qi Qi
More Silver Winners
Social Media
2025
MUSE Advertising Awards - Awareness is Power

Entrant Company

Wei Wei

Category

Social Media - Social Responsibility

Country / Region

United States

Event
2025
MUSE Advertising Awards - Word Farmer

Entrant Company

Wen-Cheng Chiu

Category

Event - Cultural

Country / Region

Taiwan

Integrated Marketing
2025
MUSE Advertising Awards - CAA Travel Wise

Entrant Company

CAA Club Group

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Canada

Website
2025
MUSE Advertising Awards - The Sightlines Atlas Website
Smithsonian Asian Pacific American Center

Entrant Company

Trivium Interactive, LLC

Category

Website - Education

Country / Region

United States