KYSTE Paid Media Report

Jennings Social Media & MarTech (JSMM) supported XReps in an advertising campaign that targeted education professionals attending the KySTE 2025 conference. The conference gives EdTech leaders across Kentucky the opportunity to share their innovative ideas and expertise about leveraging technology as an integral part of the education process.

The JSMM team used AI and computer-generated software to develop much of the creative aspects for this campaign, including videos and a trade show banner pop-up for display at XReps’ booth. The team also made all of the artwork for the landing page and ran the Google ads. Additionally, JSMM and XReps leveraged LinkedIn to focus on engagement among education professionals and Meta to utilize engagement and traffic ads to maximize reach before and during the event. The results included:

LinkedIn:
6,246 video views, 71 engagements and 2,967 people reached with a $250 budget.
The campaign achieved strong visibility among decision-makers, including principals, teachers and administrators. Video views and engagement indicated real interest, positioning XReps as an innovative leader in education technology. Results also included an average dwell time of 11.24 seconds per interaction, suggesting that the audience was spending time engaging with XReps’ content.

Meta:
Engagement Ads: 20,432 engagements, 51,969 video views, 22,260 people reached, 42% engagement rate with a $250 budget.
The engagement ads exceeded expectations with thousands of interactions and a cost-efficient CPM. High visibility among Kentucky educators was also achieved, ensuring XReps remained top-of-mind before the event. The video format also performed exceptionally well, reinforcing the XReps message with an engaging and shareable format.
Traffic Ads: 197 link clicks, 26,053 impressions, 21,401 video plays and 14,816 people reached
The traffic ads were most effective for driving action with the highest CTR (0.99%) and the lowest CPC ($0.59). The traffic ads resulted in receiving clicks from on-site educators, including genuine interest from attendees. Videos also worked particularly well, reinforcing XReps’ presence during the event.