MUSE Gold

2025

Shut Up for MND 2024

Entrant Company

Eric Tom & Bruce

Category

Video - Cause / Awareness

Client's Name

MND Victoria

Country / Region

Australia

We were thrilled to work again with our long time collaborators, MND Victoria, for their annual Shut Up for MND challenge promotion video. However, this year, we wanted to bring a new perspective to how we could all shut up for this cause. We were tasked with simultaneously bringing attention to the important issues surrounding this challenge, whilst also bringing some light-hearted energy to this campaign. Over a one day shoot, a small ETB crew travelled to three different locations to highlight how your hands can help you communicate just as much as your words! It was important in this campaign to offer the audience an alternative way to communicate, enticing them to take part in the challenge. Using a probe lens for much of the shoot, we had so much fun looking as this challenge fro a new perspective and bringing some inventive shots to this video.

Credits

Senior Creative Producer - Eric Tom and Bruce
Lauren Burgueno
Senior Creative Producer- Eric Tom and Bruce
Samantha Haines
General Manager - Community Engagement - MND Victoria
Daniel Woodrow
Fundraising Manager - MND Victoria
Leah Szymanski
Director - Eric Tom and Bruce
Roxanne Halley
DOP
Brendan Cherry
Gaffer
Frank Healy Wood
Production Assistant - Eric Tom and Bruce
Aislinn Tham
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