2025

A Paper Trail of Positive Change

Entrant

Munchkin Inc.

Category

Publication - Annual Report

Client's Name

Country / Region

United States

As the world’s most loved baby lifestyle brand, Munchkin is committed to reducing plastic use, creating sustainable alternatives, and leaving a positive impact on the planet for future generations. Chief Brand Officer & Creative Director Diana “DB” Barnes drives Munchkin’s brand identity and leads its 4th annual sustainability report, A Paper Trail of Positive Change. The report showcases Munchkin’s leadership in sustainability through initiatives like leasing land for conservation and developing paper-based alternatives to plastic packaging.