2025
Entrant Company
Category
Client's Name
Country / Region
We were thrilled to work again with our long time collaborators, MND Victoria, for their annual Shut Up for MND challenge promotion video. However, this year, we wanted to bring a new perspective to how we could all shut up for this cause. We were tasked with simultaneously bringing attention to the important issues surrounding this challenge, whilst also bringing some light-hearted energy to this campaign. Over a one day shoot, a small ETB crew travelled to three different locations to highlight how your hands can help you communicate just as much as your words! It was important in this campaign to offer the audience an alternative way to communicate, enticing them to take part in the challenge. Using a probe lens for much of the shoot, we had so much fun looking as this challenge fro a new perspective and bringing some inventive shots to this video.
Credits
Entrant Company
Zhong Sufang
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Analog is Heavy / Freelance
Category
Marketing & Promotional - Promotional
Country / Region
United States
Entrant Company
Pollywog
Category
Corporate Identity - New Category
Country / Region
United States
Entrant Company
YANYAN WANG
Category
Experiential & Immersive - New Category
Country / Region
China