Don't Get Worked Up to Work Out

Lots of us have anxiety about going to the gym, an inner voice filled with ‘gym fears and doubts’. Add to this the preconceived idea of a ‘souped-up’ gym environment and it’s enough to keep many of us away. We wanted to show how Planet Fitness have built a totally non-judgemental gym world. In these TVCs we ideated and executed for Planet Fitness, we showed how Planet Fitness gyms are a place where you're not on trial for how little you know about the equipment or how much you fit the typical fitness mould, where you can feel totally comfortable to come in anytime and concentrate on your own fitness journey. We produced two 30” TVCs with 6” and 15” cutdowns and resized for multiple platforms in 2023 and again in 2024; this time with stills as well. This campaign rolled out for socials, website, digital, TVC and OOH.