2025
Lai Ba
Entrant
Purple Brain
Category
Video - Cinematography
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant
Famous Victory Branding & Design
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
MGM Grand Paradise Ltd.
Category
Experiential & Immersive - Live Experiences
Country / Region
Macau SAR
Entrant
Stephen Arnold Music (SAM)
Category
Audio - Sports
Country / Region
United States