Lai Ba

"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.