MUSE Gold

2025

Baby Love Go Beyond

Entrant Company

Eric Tom & Bruce

Category

Video - Cinematography

Client's Name

Unicharm

Country / Region

Australia

A day where babies are the star of the show can be unpredictable to say the least. But you could never tell from the beautiful end result. We loved working with Communicado and Unicharm on this heartwarming spot for BabyLove Beyond. It seeks to capture that the bond between parent & newborn is beyond any love you’ll ever feel. We knew how important it was to capture this unique and special bond by getting up close & personal. This work is a pure celebration of precious moments between dad and baby. The use of black and white cinematography adds a nostalgic and timeless feel, so you can really connect with the emotions and love between them, whilst still heroing the qualities of the Beyond nappy.

Credits

Digital Marketing Specialist Unicharm
Riya Agrawal
General Marketing Manager Unicharm
Michael Joel
Brand Manager
Ruri Morris
Agency
Communicado
Group Account Director Communicado
Victoria Beranger
Executive Creative Director Communicado
Annie Price
Account Executive Communicado
Sasha Tonkes
Executive Producer Eric Tom and Bruce
Victoria Conners
Senior Creative Producer Eric Tom and Bruce
Lauren Burgueno
Offline Editor Eric Tom and Bruce
Jack Ralph
Online Editor & Colourist
Nicholas Hower
Casting
Northside Casting
Sound Mix
Gusto Studios
1st AC
Jim Cookson
Photography Assist
Aaron Widyanto
Runner
Delphi San Roque
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