Y+ART

The brand visual design of "Y+ART" was commissioned by artist Mr. Qiu Tao for the "Y+ART Space" to participate in the 60th Venice International Art Biennale, in response to Mr. Qiu Tao's exhibition project "TRACING THE OBJECTS - The memory of latitude and longitude (Venice)".
The work adopts the design concept of "inclusivity and boundlessness," taking the character "Yi" from "Yu Yi He Guang" as the main visual element. Starting from the idea that "Yi" is a pictograph of a flying bird symbolizing changes, the logo combines the oracle bone script and bronze inscription forms of "Yi" to design a logo with characteristic lines, presenting a bird's shape with soft curves. This graphicizes Chinese characters, and reflects the inclusiveness and borderless nature of art and culture.
The Chinese and English brand names are designed with straight lines, and rounded at the ends like the logo, creating a distinct yet harmonious relationship. They can be used in combination with the logo or separately for greater flexibility.
The standard color scheme is inspired by the "Tai Chi" from the Chinese classic I Ching, with black and white representing Yin and Yang, illustrating the cosmic principle of "the way of nature."
The logo can also serve as an auxiliary graphic, with adjustable line thickness to enhance the direct impression of the symbol through continuous reproduction in various media.
At this Venice Biennale, this graphic has been disseminated through Mr. Qiu Tao's artwork, using the "Yi" character to complete the image communication of the brand Y+ART, profoundly interpret the artist's work, and export Chinese culture, thus successfully establishing a Chinese art label on the international art stage.