2025
Red Bull Summer Dream Car Giveaway
Entrant Company
Iluminere
Category
Marketing & Promotional - Promotional
Client's Name
Murphy USA
Country / Region
United States
The goal of this sweepstakes was to create awareness for the Red Bull® sweepstakes, drive entry via point use and promotional unit purchase, and increase Murphy Drive Rewards usage and frequency. Supporting channels were in-store signage, organic social media, email, SMS, push, and in-app loyalty communication.
2.04M+ sweepstakes entries
200K+ promotional units sold
Grew Red Bull brand share in stores
Increased loyalty member purchase volume/frequency and
Highest entry volume for sweeps in company history
Credits
Entrant Company
Space Sheep Media Lab Inc
Category
Social Media - Food & Beverage
Country / Region
Philippines
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Entrant Company
Gravity Global
Category
Marketing & Promotional - Sustainability (NEW)
Country / Region
United Kingdom
Entrant Company
Novo Nordisk
Category
Video - Informational
Country / Region
Denmark
Entrant Company
NBCUniversal
Category
Branded Content - Sports
Country / Region
United States