2025
Red Bull Summer Dream Car Giveaway
Entrant
Iluminere
Category
Marketing & Promotional - Promotional
Client's Name
Murphy USA
Country / Region
United States
Gallery
About The Entry
The goal of this sweepstakes was to create awareness for the Red Bull® sweepstakes, drive entry via point use and promotional unit purchase, and increase Murphy Drive Rewards usage and frequency. Supporting channels were in-store signage, organic social media, email, SMS, push, and in-app loyalty communication.
2.04M+ sweepstakes entries
200K+ promotional units sold
Grew Red Bull brand share in stores
Increased loyalty member purchase volume/frequency and
Highest entry volume for sweeps in company history
Credits
Entrant
SHENZHEN ARTOP BRAND DESIGN CO., LTD.
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
China
Entrant
BrandAction Agency
Category
Branded Content - Case Study
Country / Region
United States
Entrant
Modern Design Management Consultant Co.,Ltd.
Category
Event - New Category
Country / Region
Taiwan
Entrant
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom