2025
Red Bull Summer Dream Car Giveaway
Entrant
Iluminere
Category
Marketing & Promotional - Promotional
Client's Name
Murphy USA
Country / Region
United States
The goal of this sweepstakes was to create awareness for the Red Bull® sweepstakes, drive entry via point use and promotional unit purchase, and increase Murphy Drive Rewards usage and frequency. Supporting channels were in-store signage, organic social media, email, SMS, push, and in-app loyalty communication.
2.04M+ sweepstakes entries
200K+ promotional units sold
Grew Red Bull brand share in stores
Increased loyalty member purchase volume/frequency and
Highest entry volume for sweeps in company history
Credits
Entrant
MGM Grand Paradise Ltd.
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Macau SAR
Entrant
Pickett and Associates, LLC
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant
PAVO
Category
Video - Cultural
Country / Region
Saudi Arabia
Entrant
Neoscape, Inc.
Category
Video - Real Estate
Country / Region
United States