2025
Red Bull Summer Dream Car Giveaway
Entrant Company
Iluminere
Category
Marketing & Promotional - Promotional
Client's Name
Murphy USA
Country / Region
United States
The goal of this sweepstakes was to create awareness for the Red Bull® sweepstakes, drive entry via point use and promotional unit purchase, and increase Murphy Drive Rewards usage and frequency. Supporting channels were in-store signage, organic social media, email, SMS, push, and in-app loyalty communication.
2.04M+ sweepstakes entries
200K+ promotional units sold
Grew Red Bull brand share in stores
Increased loyalty member purchase volume/frequency and
Highest entry volume for sweeps in company history
Credits
Entrant Company
PX SUNMAKE CULTURES FOUNDATION
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant Company
ADMERASIA
Category
Advertising - Rich Media
Country / Region
United States
Entrant Company
M-TANG
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
China
Entrant Company
Meijie Hu
Category
Mobile App - Productivity
Country / Region
United States