MEDICI Gelato Brand image upgrade

MEDICI Gelato is a Italian frozen dessert brand rooted in Italian culture and the Medici family.The brand’s visual identity is inspired by the concept of "Recreated Art",blending classic art with modern design innovations to create a unique and engaging brand image and packaging.
In Renaissance,Gelato was popular among the Medici family,and the brand not only paid homage to the Medici family but also inspired people to immerse themselves in the joyful atmosphere of Italian charm.We blend the composition method of "Iris",a Medici element,with modern creative vision,using elegant iris purple to enhance the brand's recognizability and visual expressiveness.
In logo,the "MDC" of "MEDIC" are extracted and reorganized in a symmetrical way using the iris in the badge to form the identification symbo;About color,use complementary colors like iris purple and Italian architectural yellow,and the 7:3 ratio creates a strong visual tension and emotional memory poin;The font uses serif fonts to enhance the elegant and classic temperament;In packaging,the visual symbols and colors are continue,artistic illustrations represent different flavors,and the fonts are flexibly arranged to design a Gelato appearance,giving the brand personality and charm.