MUSE Gold

2025

AIMA Brand Little Red Book Official Account

Entrant Company

Jiaodu Design Co.,Ltd

Category

Advertising - Online Ad (Campaign)

Client's Name

Jiaodu Design Co.,Ltd

Country / Region

China

In 2024, operate the official account of the Aima brand Little Red Book, creatively combine the hot topics and trends of Little Red Book, and accurately plant and market the target audience with the creative content & innovative vision that is very attractive and resonant.
In terms of content, the brand users are used to planting grass accurately on the Xiaohongshu platform. The total number of views of account topics has reached more than 500 million;
Visually, we should pay close attention to the user's psychology, combine AIGC and other innovative vision with models, and launch a concept model poster to spread Emma's sense of fashion and technology with a new vision, and constantly produce popular notes to further enhance brand awareness and reputation.
During the operation period, the number of fans of the account reached a rapid breakthrough of 20,000+ to 470,000+, and the number of fans ranked in the top 100 of the brand number of Xiaohongshu and the first in the transportation category.

Credits

Jiaodu Design Co.,Ltd
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